We process personal data that we receive from you as part of our business relationship, i.e., during the initiation, implementation and execution of the contract for the product or service you purchased or personal data that we collect about you in connection with the use of the product or service. We also process data that you voluntarily provide to us, including while attending tradeshows or through our web forms or surveys.
Additionally, we process personal data we received from third party websites in case you fill out a form from one of our advertisements for example to receive a download or sign up for a newsletter.

By browsing our websites, you provide us with automatic information. The term "Automatic Information" is information automatically collected by our web server that your web browser makes available whenever you visit one of our websites. The browsing data we collect includes the website you are accessing, the time and duration of your visit, the pages you have visited, your searches and temporarily, your IP address1 as well as the items you have added to your cart, if applicable2. Your IP address is used to identify the city of from which you are accessing the site as well as the company to which the IP address has been registered. We use browsing data of our users for creating aggregated statistics, to learn what is of interest to users in order to improve various aspects of our websites and to provide services like troubleshooting, and to recognize users who have already visited our websites in order to customize their website experiences for their future visits. We also use the browsing data to study traffic patterns and maintaining or restoring the security of our websites or to detect and correct technical defects and errors.

In order to provide you with access to certain services, we ask for information from you like your name or an email address, for example, when you register for an account on one of our websites. We use your data to provide you with information or services that you have requested such as providing information about relevant products, services and/or promotions, answering questions about our products or services or sending you newsletters or other marketing/promotional materials based on your selections or providing access to one of our Online Services.3 In order to provide you with the information that you have requested or that you may be interested in, we may individualize the content you requested based on the information we collect about you.4 We use your information like your name, address, email address, financial information, job profession, area of expertise and your purchasing history to complete the sales transaction if you purchased one of our products via a website or to offer you any of our services you requested.

Please note that the provision of some information will be necessary in order for us to take action regarding an order for products or services that you have purchased. For example, we need your address to be able to send you the product you ordered. Our online forms clearly identify which fields are required in order for us to complete the transaction. If you don’t provide this information to us, we will not be able to complete the transaction.

We process your personal data like your contact information in order to provide you with a satisfactory customer management experience, e.g., sales transaction follow-up or process your inquiries.6 For this purpose we also process your personal data as part of our management and development of our client relationships in order to provide you with individualized content and to assess your needs as a customer.7 We process your personal data to analyze your preferences and habits to improve our services and to ensure that we can deliver the highest quality services and support to our customers.

In some cases, we are under a legal obligation to process personal data.8 A typical example is providing data to a government agency which has identified the potential misuse of a drug or the processing within the scope of the so-called pharmacovigilance, i.e., the obligation to investigate and share data when potential side effects of drugs become known.
Where required, we can also use your data to enforce our or third-party rights (such as copyright infringements).

We aim to present you information that could be of interest to you and to communicate seamlessly over various channels (phone, email, SMS, mail, social media messages) without sending redundant information.9 Our communication with you is based on the information we collect about you and are permitted to use. For example, we use the combination of your email address and your browsing data so we can provide you with information about a product you look up on one of our websites. Based on the information we collect, we may internally indicate that you are interested in certain categories of information.
Generally, we will use collected information to inform you about our new products, innovations, promotions, seminars, webinars and events like trade and vendor shows.
We only provide you with such information where we are permitted to, for example when you have chosen to receive our promotional emails and where you did not object to our use of your data for marketing-related purposes.

“Profiling” means any automated processing of personal data consisting in the use of such personal data to analyze, evaluate or predict certain personal aspects relating to a natural person. We use profiling procedures to optimize and personalize our customer relationship management and our advertising measures.10 To optimize and personalize our advertising measures, we create customer profiles and assign customers to specific customer segments on the basis of these customer profiles. On the basis of this segmentation, we can manage the type, content and frequency of specific advertising measures for specific target groups. For profiling purposes, we use data that we receive from you as part of our business relationship. This includes personal data like your purchasing behavior and browsing behavior. Profiling may be based in particular on usage data that we create with the customer's consent by measuring and evaluating the customer's interaction with electronic advertising, in particular by measuring and evaluating the opening and click rate in email newsletters.